Fairytale To Raise Funds To Build Local Playspace

CONTACT: EILEEN SPITALNY
Fairytale Brownies
www.brownies.com
602.489.5155
eileen@brownies.com

Phoenix, Ariz. - Immediate Release - Fairytale Brownies Co-Founders Eileen Spitalny and David Kravetz believe that they can do more for children and promote the importance of play. Since 2001, the company has been donating brownies and funds to KaBOOM!, the national nonprofit that helps communities build playgrounds, but this year, Fairytale's focus will be to raise funds to construct a KaBOOM! playspace in the Phoenix area.

"We've helped fund and build playspaces in several Arizona cities, Chicago, Mississippi and New York, but other companies were the main funding partners," Eileen Spitalny said. "Our goal is to fund a playspace in Phoenix that will truly be a fairytale for children to experience."

Fairytale customers play a significant role in funding the playspace. Through their purchases of special occasion bands (Thank You, Congratulations, Happy Birthday and Thinking of You), a portion of the cost is donated to KaBOOM! Customers also are able to give the "Gift of Play" by opting to donate $1 to any purchase made when ordering online at brownies.com. In 2009, Fairytale customers contributed more than $3,000 by adding $1 Gift of Play to their online orders.

Eileen and David met while playing on their kindergarten playground at Madison Heights Elementary School in Phoenix, Ariz., in 1971, so a KaBOOM! partnership is a natural fit for Fairytale Brownies. Research shows that kids who play are healthier and less likely to be obese. They also develop the cognitive skills that are linked to learning and academic performance.

Although the Fairytale playspace physically will be in Arizona, Fairytale Brownies' customers all over the world can be proud knowing they are helping to promote play.

For more information, samples, or images, please contact Eileen Spitalny of Fairytale Brownies at 602.489.5122, eileen@brownies.com.