Fairytale Brownies Returns To Fancy Food Show With Expanded Line

CONTACT: EILEEN SPITALNY
Fairytale Brownies
www.brownies.com
602.489.5155
eileen@brownies.com

Phoenix, Ariz. - December 15, 2009 - Fairytale Brownies will return to San Francisco for the NASFT's 35th Winter Fancy Food Show with products for foodservice, retailers and catalogers. The gourmet brownie company will display and sample the wholesale brownies and truffle flavors at the Fancy Food Show from Jan. 17 - 19 at Booth #1364 in the North Hall of the Moscone Center.

"We're listening to the particular needs of the foodservice providers and retail outlets," Eileen Spitalny, Fairytale Brownies co-founder said. "Our goal is to simplify dessert preparation while preserving the integrity of our gourmet brand."

Our new Fairytale Half-Sheets arrive ready to serve and can be cut to a preferred size or shape as needed. The Fairytale Half-Sheets (4 lb.) are baked in Original, Chocolate Chip and Walnut flavors and are sold by the case. (5/4 lb.)

New retail ready packaging for Fairytale's individually wrapped brownies is being introduced at the show. Brownies, Sprites or Magic Morsels now will arrive in a 4-color display box with a pop-up lid for maximum consumer visibility.

"These boxes work well in the frozen section as an entire unit for sale because they are shrink wrapped," Spitalny said.

Other Fairytale products available for wholesale include a 1 lb. Brownie Tray Original and Walnut flavors, 2 lb. Occasion Walnut Tray, Fairytale Truffles (Original, Caramel, Raspberry Swirl, Walnut and Candy Cane flavors, Special Occasion Assortments, Fairytale Sprites and Magic Morsels.

The 3" x 3" individually wrapped brownies and 1 lb. brownie trays are currently sold at all AJ's Fine Foods and Whole Foods grocers in Arizona, as well as Gelson's Markets in Southern California and other gourmet retailers. Fairytale Brownies also are ideal for gift basket companies who work with perishable items because each brownie is individually wrapped.

Fairytale offers a great drop-ship program for catalog companies, floral shops and other online retailers. We ship UPS worldwide, and USPS to P.O. Boxes and APO/FPO addresses.

The latest holiday product images, retail prices and gift description copy are available in our wholesale image library at brownies.com.

Fairytale Browneis began its successful mail order business in 1992. Fairytale Brownies are baked with imported Callebaut Belgian Chocolate and other natural ingredients. Because no preservatives are used, brownies should be kept frozen until out for sale. They freeze well for 6 months, will stay fresh on the store shelf for 14 days and refrigerated for 30 days. All brownies are certified kosher.

Fairytale Brownies Co-Founders Eileen Spitalny and David Kravetz began their friendship on the kindergarten playground. Their business partnership began in 1992 when they baked their first batch of brownies (using David's Mom's secret family brownie recipe) in a friend's catering kitchen. Those days are gone as the duo now oversees their direct-mail gourmet business in a 26,000-square-foot facility where they bake more than 2.5 million brownies annually. Both co-founders will be at the Fancy Food Show.

For more information, samples, or images, please contact Eileen Spitalny of Fairytale Brownies at 602.489.5122, eileen@brownies.com.